Car parks
Car parks at Milan airports are managed in part directly by SEA and in part in sub-concession to third-party operator APCOA Parking Italia.
SEA manages directly all Linate airport car parks and Malpensa Terminal 2 car parks. Conversely, Terminal 1 car parks have been managed since April 2007 by APCOA.
Due to Malpensa Terminal 2 railway station erection, the 2015 performance was strongly affected by operational difficulties, which caused a 50% reduction in car park capacity.
Number of car parks (parking spaces)
| 2015 | 2014 | 2013 | |
|---|---|---|---|
| Malpensa T1 | 6,642 | 7,457 | 7,416 |
| Malpensa T2 | 2,000 | 1,490 | 4,050 |
| Linate | 3,736 | 3,779 | 3,940 |
| Total | 12,378 | 12,726 | 15,406 |
Note: the figures refer only to the available parking spaces.
Source: SEA
Overall, the growth of parking business was supported by ongoing communication activities focused on establishing the product positioning on the market, accompanied by campaigns featuring significant price cuts, in particular on the online channel during seasonal traffic peaks.
Malpensa T1 - Parking service performance indicators
| Year | Capacity (No. of spaces) | Paying car stays (No.) | Average stay (days) |
|---|---|---|---|
| 2015 | 6,642 | 662,398 | 3.3 |
| 2014 | 7,457 | 928,088 | 2.6 |
| 2013 | 7,416 | 849,615 | 2.7 |
Nota: capacity data refers to spaces available and usable during the year.
Source: SEA
Malpensa T2 - Parking service performance indicators
| Year | Capacity (No. of spaces) | Paying car stays (No.) | Average stay (days) |
|---|---|---|---|
| 2015 | 2,000 | 190,363 | 2.4 |
| 2014 | 1,490 | 295,987 | 3.2 |
| 2013 | 4,050 | 326,449 | 3.4 |
Note: capacity data refers to spaces available and usable during the year
Source: SEA
Particular attention was given to communication and marketing supporting the growth of ViaMilano Parking, through promotional campaigns linked to seasonality of offerings and enhancement of brand itself.
We used media visible while approaching airports and the road signage, as well as direct communication to intended target, especially in Milan, but also in Lombardy and neighbouring regions.
Business to Business market was also targeted, with activities aimed at leisure segment (tour operators) and professional segment (large companies) and participation in industry exhibitions and events.
Linate - Parking service performance indicators
| Year | Capacity (No. of spaces) | Paying car stays (No.) | Average stay (days) |
|---|---|---|---|
| 2015 | 3,736 | 660,756 | 2.6 |
| 2014 | 3,779 | 725,093 | 1.6 |
| 2013 | 3,940 | 642,306 | 1.7 |
Note: capacity data refers to spaces available and usable during the year.
Source: SEA